Our goal is to double our impact—in support of women, girls and the causes they care about—by 2025

Together with our associates, customers and partners, we aim to raise and contribute $250 million by 2025 in support of women and girls globally to help them be their best selves through opportunities to lead, strengthen communities, and live well.

ascena’s core purpose is to provide all women and girls with fashion and inspiration for living confidently every day. As one of the largest U.S.-based specialty apparel retailers focused exclusively on women and girls, ascena and our brands seek to drive positive change for the women and girls we serve.


We focus on inspiring women and girls—our customers, associates and suppliers—as well as the communities and environments where we do business. Our strong foundation is based on the responsible sourcing of our products and the sustainable operations of our enterprise. We believe that caring for women around the world and providing them with opportunities to lead, give back and live well, will lead to a better future for us all. Our connection to our associates and customers is deeply rooted throughout our business to bring Her, at the Heart of Us to life.

Our Ambitions


Through education and training, we give women and girls what they need to find their voice and lead. We promote and inspire women in their lives, their work and their communities through our leadership, mentorship and grants.

We bring this commitment to life by:

  • Recognizing women change-makers with the Roslyn S. Jaffe Awards by ascena Foundation
  • Training the next generation of women leaders through HERlead


We aim to strengthen women to care for their communities by giving back and paying it forward—for our associates in our corporate campuses and store locations, our supplier workplaces and our customers—supporting the communities in which we work and live.

We bring this commitment to life by:

  • Supporting our associates and communities through ascenaCARES, the collective charitable initiatives and endeavors of ascena, it’s brands, ascena Foundation and Dimes From the Heart
  • Showing pride through partnership with GLSEN
  • Making product donations to women in need through Delivering Good
  • Cycling for cancer research through Pelotonia
  • Providing access to clean water through Planet Water


We invest in women and children’s health and well-being by helping them live their best lives through our long-term health and charitable partnerships and supporting causes that are important to her.

We bring this commitment to life by:

  • Supporting cancer research through the Breast Cancer Research Foundation
  • Empowering 100,000 women in our supply chain through BSR’s HERproject
  • Supporting children’s health through Nationwide Children’s Hospital and St. Jude Children’s Research Hospital

For more information visit Giving Back page


Raised and donated $125 million to charitable organizations that inspire leadership, strengthen communities and promote health & well-being

Empowered 100,000 women in our global supply chain by providing training to improve health and financial literacy outcomes

Launched Diversity & Inclusion function as a strategic business imperative—empowered by the signing of the CEO Action Pledge and ranked on Forbes’ Best Employers for Women list

Established an enterprise-wide Merchandise Supplier Code of Conduct to enable a workplace that supports women

Collected 5,400 boxes of gently-used clothing donated through Give Back Box to help communities and divert waste from landfills

Launched a multi-year partnership with the Planet Water Foundation to secure clean water in global communities

Developed our first enterprise-wide Responsibility Report