Leadership Principles

At ascena, our Leadership Principles are a set of behaviors that connect associates with a common language about how to work. We use our Leadership Principles to guide how we interact with one another, make decisions and achieve our results.

Our Leadership Principles:

We Love Our Customer
Every action we take is shaped by a relentless commitment to exceeding our customers’ expectations. We approach our work with a customer-first mindset. After all, where would we be without HER? Whether the customers we interact with each day are external or internal, we strive to nurture strong, sustainable and collaborative relationships.

We Value Our People
Our associates are our biggest asset. So how do we ensure we are fostering an environment where our associates feel valued and appreciated? It’s all about working with integrity, inspiring each other to be at our best every day and demonstrating care for one another.

We Win as a Team
Success begins with a winning team. We foster a culture that values communication and coming together, as a collective, in order to deliver amazing outcomes. As an organization, we commit to inspire respect, belonging and diversity of thought.

We Take Action and Own Our Results
No matter their role, associates are responsible for bringing their best to work every day. This means following through to meet expectations and deliver results. Regardless of the outcome, we take accountability for our actions to create a high-performing culture.

We Innovate and Learn Fast
Retail moves fast and is constantly reinventing itself. We need to be creative, scrappy and agile to stay in front of our competitors and meet our customers’ evolving expectations. These innovative ideas can come from anywhere, and they’re critical to moving our business forward.